The
comical collage style and fun tone of voice helps appeal to students.
We split the video up into 3 main stages: An initial hook, the benefits of sleep,
and how you can get better sleep.
We included a link to a wellbeing support
website as a call to action.
I used a marimba and
slow tempo to give sleepy feel in the soundtrack.
Music producer Ryan Vuyyuru helped
professionally produce the soundtrack.