The Pioneer Club
How do we present a complex organisation simply?
Website and Brand Identity
Finlay Heanue
The Pioneer Club is an iconic music venue, skatepark and youth centre in St Albans.
On the website, I categorised their diverse work into either 'Activities' or 'Events',
and created a calendar to display all goings-on.
I based the brand identity around ‘Energy’, seeming to be the common theme in all the services
The Pioneer Club offered.
The website, which was made in Wix, had to appeal to a broad range of people. From children and skateboarders, to music-lovers and local businesses.
The biggest challenge was condensing and categorising The Pioneer Club's diverse services into something manageable and user-friendly.
Previously, they had 2 different websites, one for skateboarding and one for live music.
Combining these into one website improves ease-of-use and clarity.
